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Campaign Message Campaign Finance Debate or Discuss

One of the weaknesses of political campaigns has always been funding. This weakness is reflected primarily in the following points:

1. Lack of planning for the collection and spending.

2. No defined budgets.

3. Limited funding sources.

Poor financial planning a campaign:

• prevents efficient strategic planning of the campaign, and you can not define an agenda for activities not be certain that there will be sufficient resources for implementation. Prevents

• cash flow of the planned activities because they often are truncated by the lack of liquidity.

• Urges campaign to the recurrent need to pay for emergency services.

• often prevents the implementation of strategic actions.

• hampers the reaction at critical moments, especially at the end of the season.

• stimulates uncontrolled resources.
  

Conversely, a good financial planning of a campaign strategy allows the same is developed according to the planned agenda and expected outcomes can be realized. Good planning prevents good strategies fail to perform or are truncated.

According to earlier plans to develop a financing and management for the modern campaign. This would involve the creation of a Finance and Administration Committee other than those traditionally made, with the following characteristics:

• That is not made up by politicians, political or entrepreneurs but by individuals used to make and manage money.

• Do not be distracted by political activities.

• That base their work on constantly creating innovative ways to raise funds, ensuring compliance with the law.

• working under revenue and expenditure budgets.

• to monitor the legal origin of resources. That

• render internal reports and prepare legal reports of campaign expenses.

This Committee Finance and Administration shall conduct, with the assistance of the Coordination of the Campaign and Candidate's Budget Campaign Spending and the respective Budget Fundraising, both duly schedule.

is considered that a balanced budget could be divided into three broad categories and in the following percentages:

Advertising (65%)

• TV
• Radio
• Media Writings Internet
• Flyers
• Call Center
  
• Other

Paid Staff (15%)

• costs Coordinators
• Support Staff
• 
  Developers Consultants

Campaign Events (20%)

• 
  
• Tours Rallies
• Meetings with voters

Al thus ensured the flow of cash in the campaign, both sufficiency as an opportunity, you can ensure the efficient implementation of the strategy and raise the odds of getting the win.

Finally, regarding funding sources, it is time to diversify and modernize the fund-raising schemes. It is clear that the traditional Pass Tray ceased to be the appropriate method and need to draw on new sources fundraising.

Similarly it is essential to democratize or spray the origin of the funds, an option that gives more room for governance, not government decisions to limit the interests of those who contributed large amounts of money for campaign. Schemes

now starting to become fashionable, such as cell 01 800 and 01 900, and the pursuit of multiple small-value public input, or the organization of actions or activities that generate new resources, should be the new tonic Finance Committees. This does not mean giving up the traditional contributors Campaign funds, provided that the value that will not prejudice the future governance.

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One of the recurring themes of most concern to the candidates and their teams is the discussions, for of these have created several myths.

candidates almost always go down in the polls because they want to urgently discuss naively believe that a good performance in the debate will catapult to the top of the preferences.

On the contrary, who heads the preferences or believes that the heads refuse to discuss because it believes that a bad afternoon or evening can lead to losing the gains.

Generally, when addressing this issue, I hear arguments that most likely will not have any basis to support why or why not should be discussed.

how often hear quoted the famous Kennedy-Nixon debate, as an example of how a televised debate may be decisive for winning or losing, but always fails to see how people talk about the many cases in which he won the debate lost elections.

why the debate should be put in their proper perspective and consider some things before taking the decision to debate or not.

1. Hardly a debate can decide an election. There are numerous cases in which the winner of debate was the loser of the election and vice versa.

2. Although often achieve good ratings, the fact is that most voters do not suspend or stop their daily activities to see their favorite programs to see how the candidates try to bust each other. Therefore, the effect on the electorate.

3. Each follows a debate viewer who does it from the filter of electoral preferences you already have, so that supporters of Candidate A probably think in the end that their choice was better in the debate, while sympathetic to the Candidate B think what their own candidate.

So there is minimal effect of a debate to voters to change their voting intentions.

4. The emotional effect that can generate a debate, when one of the candidates had a performance out of series that earned him one point, or when someone had a disastrous performance that dragged him down, it is usually temporary, so you have consider this affection to decide whether to seek to have a debate in the near or distant to the election.

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Who is GILBERTO PEREZ CASTILLO

is

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What is a Political Consultant?



is a professional and Electoral Campaigns Political Communication and Government, with multidisciplinary expertise in the field of Polling and Public Opinion, Electoral Strategy, Message, Political Marketing and Advertising, Fundraising, Evaluation of the Strategies and the Efficient Use of Campaign Funds.

prepares a political consultant and devotes much of his time studying the behavior of the electorate through public opinion surveys, both surveys or focus groups to identify issues that are more responsive to voters, to know what is the state of mind of those who will vote and to find the most effective messages in a campaign.

political consultant is an expert in designing real electoral strategies to help win the election, because it brings together the knowledge and experience gained by participating in many campaigns to make them serve their customers.
professional
a political consultant has sound knowledge of marketing policy, which allows you to design better campaign messages, to help convince the majority of the electorate, just as it is able to design better products and more efficient ways propaganda utilize the resources available in choosing the most appropriate means to transmit messages at the lowest cost.

The Political Consultant must be prepared to provide your customers efficient mechanisms to raise funds for their campaign and thus improve the competitive conditions of the candidate.

Finally, we say that a good political consultant whose sole objective professional help candidates who are their clients to win elections, not a person seeking a job in the government team, making it a voice very important for the candidate, to be confident that the consultant will only disinterested and objective views of the course that leads the campaign.

Need a Political Consultant? Contact
not committed to the Consultant Gilberto Pérez Castillo.

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Why hire a political consultant?

1. For a political consultant is a professional who is prepared and has the experience to help customers win the election.

2. Because a Political Consultant will help you design a real winning strategy, based on deep knowledge of voting behavior.

3. Because the political consultant will find the most sensitive issues between the electorate and will help define the most effective messages to gain a majority of the electorate.

4. Because Political Consultant find more efficient ways to convey their messages efficiently use available resources.

5. Because a Political Consultant will provide efficient mechanisms to increase their fundraising campaign.

6. Because Political Consultant purely to which you or your candidate wins the election, without distraction or attend to other matters.

7. Because Political Consultant will speak candidly about what is right and wrong in the campaign, allowing time to correct errors.

8. Because what you will pay the Political Consultant will be amply offset by efficiency his campaign, with the savings you make by making better use its resources and new funds that you get.

Need a Political Consultant? Contact
not committed to the Consultant Gilberto Pérez Castillo.