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Campaign Message Campaign Finance Debate or Discuss

One of the weaknesses of political campaigns has always been funding. This weakness is reflected primarily in the following points:

1. Lack of planning for the collection and spending.

2. No defined budgets.

3. Limited funding sources.

Poor financial planning a campaign:

• prevents efficient strategic planning of the campaign, and you can not define an agenda for activities not be certain that there will be sufficient resources for implementation. Prevents

• cash flow of the planned activities because they often are truncated by the lack of liquidity.

• Urges campaign to the recurrent need to pay for emergency services.

• often prevents the implementation of strategic actions.

• hampers the reaction at critical moments, especially at the end of the season.

• stimulates uncontrolled resources.
  

Conversely, a good financial planning of a campaign strategy allows the same is developed according to the planned agenda and expected outcomes can be realized. Good planning prevents good strategies fail to perform or are truncated.

According to earlier plans to develop a financing and management for the modern campaign. This would involve the creation of a Finance and Administration Committee other than those traditionally made, with the following characteristics:

• That is not made up by politicians, political or entrepreneurs but by individuals used to make and manage money.

• Do not be distracted by political activities.

• That base their work on constantly creating innovative ways to raise funds, ensuring compliance with the law.

• working under revenue and expenditure budgets.

• to monitor the legal origin of resources. That

• render internal reports and prepare legal reports of campaign expenses.

This Committee Finance and Administration shall conduct, with the assistance of the Coordination of the Campaign and Candidate's Budget Campaign Spending and the respective Budget Fundraising, both duly schedule.

is considered that a balanced budget could be divided into three broad categories and in the following percentages:

Advertising (65%)

• TV
• Radio
• Media Writings Internet
• Flyers
• Call Center
  
• Other

Paid Staff (15%)

• costs Coordinators
• Support Staff
• 
  Developers Consultants

Campaign Events (20%)

• 
  
• Tours Rallies
• Meetings with voters

Al thus ensured the flow of cash in the campaign, both sufficiency as an opportunity, you can ensure the efficient implementation of the strategy and raise the odds of getting the win.

Finally, regarding funding sources, it is time to diversify and modernize the fund-raising schemes. It is clear that the traditional Pass Tray ceased to be the appropriate method and need to draw on new sources fundraising.

Similarly it is essential to democratize or spray the origin of the funds, an option that gives more room for governance, not government decisions to limit the interests of those who contributed large amounts of money for campaign. Schemes

now starting to become fashionable, such as cell 01 800 and 01 900, and the pursuit of multiple small-value public input, or the organization of actions or activities that generate new resources, should be the new tonic Finance Committees. This does not mean giving up the traditional contributors Campaign funds, provided that the value that will not prejudice the future governance.