Campaign Spot Winner Beatriz Paredes Rangel, elected the National President of the Partido Revolucionario Institucional (PRI) in Mexico. Election held on February 18, 2007.
Thursday, February 1, 2007
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TELEVISION CAMPAIGN SPOTS (4)
Campaign Spot Winner Beatriz Paredes Rangel, elected the National President of the Partido Revolucionario Institucional (PRI) in Mexico. Election held on February 18, 2007.
Campaign Spot Winner Beatriz Paredes Rangel, elected the National President of the Partido Revolucionario Institucional (PRI) in Mexico. Election held on February 18, 2007.
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Bases Party (Grassroots)
One of the most controversial elements of campaign calls are the bases of the Party (Grassroots), formed by the militants and sympathizers of the party itself.
I say it is a controversial element because you'd think that by belonging to or sympathizing with a political party activists and supporters become the main promoters of the vote for candidates of their political organization. But this usually does not happen and we can see that in almost all cases the party base becomes an inactive group with very little, if not all, made to win votes for his cause.
The reasons why the bases are kept inactive during the campaigns have different reasons. Here we could mention a few:
1. The divisions that are generated within the Party by the internal selection processes of the Candidates, which always leaves unresolved resentment, makes those who supported other candidates who were defeated by the successful candidate prefer to sit back rather than help they consider a rival.
2. For their part, many of whom were in the camp turned out to be the candidate who usually feel that it did not sufficiently recognize their contribution to achieve the nomination and even experience that has moved to integrate people outside the original team.
3. On the side of activists and supporters who stayed away from the infighting for the nomination, many also tend to sit idle because they expect the candidate asked directly and expressly help. Usually interpret that candidate is not looking to ask them to support it as an act of arrogance.
This phenomenon is more common than believed. I can say that they are very rare occasions I've ever seen campaigns where the bases are really involved on their own initiative in seeking votes for their candidates.
why I always advise my clients to create a special program of the Campaign designed exclusively for the party base that has the following characteristics:
1. Do not assume that the bases will move by themselves in search of votes for candidates of his party.
2. Understand that the basis must be motivated and mobilized if you dont want to waste this important resource in the campaign.
3. To establish and make known to the activists and supporters in a clear and express what we want to develop activities and expected results of their efforts.
4. Consider that the motivations and ways of working of the bases are different from those of other citizens so it is useful to devise a way of working for each group.
5. That is realistic and understands that the work of the Bases Campaign normally tends to be less efficient because it responds to inertia and traditions that usually do not work. Therefore it must build a program promote the vote for Bases consider individual goals and evaluation mechanisms.
6. Which is led by members of the party but they agree to have assessors that can measure the real progress in terms of votes. 
One of the most controversial elements of campaign calls are the bases of the Party (Grassroots), formed by the militants and sympathizers of the party itself.
I say it is a controversial element because you'd think that by belonging to or sympathizing with a political party activists and supporters become the main promoters of the vote for candidates of their political organization. But this usually does not happen and we can see that in almost all cases the party base becomes an inactive group with very little, if not all, made to win votes for his cause.
The reasons why the bases are kept inactive during the campaigns have different reasons. Here we could mention a few:
1. The divisions that are generated within the Party by the internal selection processes of the Candidates, which always leaves unresolved resentment, makes those who supported other candidates who were defeated by the successful candidate prefer to sit back rather than help they consider a rival.
2. For their part, many of whom were in the camp turned out to be the candidate who usually feel that it did not sufficiently recognize their contribution to achieve the nomination and even experience that has moved to integrate people outside the original team.
3. On the side of activists and supporters who stayed away from the infighting for the nomination, many also tend to sit idle because they expect the candidate asked directly and expressly help. Usually interpret that candidate is not looking to ask them to support it as an act of arrogance.
This phenomenon is more common than believed. I can say that they are very rare occasions I've ever seen campaigns where the bases are really involved on their own initiative in seeking votes for their candidates.
why I always advise my clients to create a special program of the Campaign designed exclusively for the party base that has the following characteristics:
1. Do not assume that the bases will move by themselves in search of votes for candidates of his party.
2. Understand that the basis must be motivated and mobilized if you dont want to waste this important resource in the campaign.
3. To establish and make known to the activists and supporters in a clear and express what we want to develop activities and expected results of their efforts.
4. Consider that the motivations and ways of working of the bases are different from those of other citizens so it is useful to devise a way of working for each group.
5. That is realistic and understands that the work of the Bases Campaign normally tends to be less efficient because it responds to inertia and traditions that usually do not work. Therefore it must build a program promote the vote for Bases consider individual goals and evaluation mechanisms.
6. Which is led by members of the party but they agree to have assessors that can measure the real progress in terms of votes.
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Course Winning Course
Training for Candidates and Campaign Equipment
Training for Candidates and Campaign Equipment
AIMED AT:
- Pre Candidates
Candidates
- Coordinators or Directors Campaign
- Party Leaders
- Campaign Team Members
OBJECTIVES:
- Increase substantially the chances of success of Candidate.
- transmit to the campaign teams of marketing principles to improve efficiency policy.
- efficient use of human resources and materials with which the candidate has.
- Candidate Develop the skills and equipment for the efficient design of a winning campaign strategy.
- Candidate and his team to design an effective campaign message and communicate it to the Electors of the best.
- pass the Candidate and Team Winners experiences of different campaigns.
AGENDA:
I. most frequent serious errors committed in Campaigns
II. What is a Strategy to Win Elections Electoral
III. Research: What we should know before designing a strategy
IV. How to build a winning campaign message
V. How to design a winning strategy
VI. Getting the Message Campaign
VII. Who and What They
Voters
VIII. Campaign Finance
LENGTH:
The full course lasts eight hours, it is divided into four two-hour segments one and in each of the segments provides a space for questions and answers.
Offered individually or groups of no more than 10 members to better use.
SPEAKER:
Gilberto Pérez Castillo , Political Consultant
INVESTMENT
$ 2,500 plus travel expenses if the course is offered outside the City Guadalajara (Mexico). Does not include room, barrel or screen.
CONTACT:
Email
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Elections Media Relations (Media Training)
AIMED AT:
Distance Learning Course (via Internet): $ 500.
(Required only have microphone and headphones (or speakers) in your computer.
gilbertoperezcastillo@gmail.com 
More spots
AIMED AT:
Candidates
Leaders of Political Parties
publicly elected officials.
Designated Public Officials.
Responsible for the areas of transparency of governmental entities.
Responsible for Social Communication.
OBJECTIVES:
This course aims build skills to establish productive relationships with the media.
After training the Candidate:
- improve your performance during interviews and press conferences, allowing you to broadcast their proposals efficiently.
- will take all the opportunities that give the Media to properly convey their campaign messages.
- learn how to create the conditions for spread to a greater number of people his campaign message.
- resources efficiently and the opportunities available to a wider dissemination of their messages.
With these skills trained Public Officer:
- will take control in the construction and improvement of the image itself and Institution of the Government he represents.
- develop more confidence to establish a healthy relationship with the Media and learn to understand them as useful tools for communicating with the Company, to use them in disseminating their work and results.
- achieve better results in the efforts of Social Communication of the institution he represents to have greater control over the messages transmitted on its activities Media.
- achieve higher standards of governance, social support at work and actions of government, the Citizen Knowledge management results and the willingness of citizens to their government.
- achieve their objectives by giving interviews and press conferences, which manages to convey to the public in a clear and effective messages.
- will decrease the risk of falling into an image crisis caused by the spread of negative information through Media or minimize the negative effects if confronted by one.
AGENDA:
I. Political Communication Why and for what?
II. What is Public Opinion and how is it formed?
III. What is the image and how to create?
IV. What are Public Relations and how they contribute to creating a positive image?
V. segmentation and target audience.
VI. What are the Media?
VII. Media Relations Why?
VIII. Behavior Guidelines Media.
IX. Relationship Opinion Leaders.
X. What is an Image Crisis?
XI. How to face an image crisis?
XII. How do I create a manual of Crisis?
LENGTH:
The full course lasts six hours, it is divided into three segments of two hours each and every one of the segments provides a space for questions and answers.
Offered individually or groups of no more than 10 members to better use.
EXHIBITOR:
Gilberto Pérez Castillo, Political Consultant.
$ 1,500 more per diem if the course is offered outside the City of Guadalajara (Mexico). Does not include room, barrel or screen.
Distance Learning Course (via Internet): $ 500.
(Required only have microphone and headphones (or speakers) in your computer.
CONTACT:
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