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Elections Media Relations (Media Training)

AIMED AT:

Candidates

Leaders of Political Parties

publicly elected officials.

Designated Public Officials.

Responsible for the areas of transparency of governmental entities.

Responsible for Social Communication.

OBJECTIVES:

This course aims build skills to establish productive relationships with the media.

After training the Candidate:

• improve your performance during interviews and press conferences, allowing you to broadcast their proposals efficiently.

• will take all the opportunities that give the Media to properly convey their campaign messages.

• learn how to create the conditions for spread to a greater number of people his campaign message.

• resources efficiently and the opportunities available to a wider dissemination of their messages.

With these skills trained Public Officer:

• will take control in the construction and improvement of the image itself and Institution of the Government he represents.

• develop more confidence to establish a healthy relationship with the Media and learn to understand them as useful tools for communicating with the Company, to use them in disseminating their work and results.

• achieve better results in the efforts of Social Communication of the institution he represents to have greater control over the messages transmitted on its activities Media.

• achieve higher standards of governance, social support at work and actions of government, the Citizen Knowledge management results and the willingness of citizens to their government.

• achieve their objectives by giving interviews and press conferences, which manages to convey to the public in a clear and effective messages.

• will decrease the risk of falling into an image crisis caused by the spread of negative information through Media or minimize the negative effects if confronted by one.

AGENDA:

I. Political Communication Why and for what?

II. What is Public Opinion and how is it formed?

III. What is the image and how to create?

IV. What are Public Relations and how they contribute to creating a positive image?

V. segmentation and target audience.

VI. What are the Media?

VII. Media Relations Why?

VIII. Behavior Guidelines Media.

IX. Relationship Opinion Leaders.

X. What is an Image Crisis?

XI. How to face an image crisis?

XII. How do I create a manual of Crisis?

LENGTH:

The full course lasts six hours, it is divided into three segments of two hours each and every one of the segments provides a space for questions and answers.

Offered individually or groups of no more than 10 members to better use.

EXHIBITOR:

Gilberto Pérez Castillo, Political Consultant.

INVESTMENT:

$ 1,500 more per diem if the course is offered outside the City of Guadalajara (Mexico). Does not include room, barrel or screen.

Distance Learning Course (via Internet): $ 500.
(Required only have microphone and headphones (or speakers) in your computer.

CONTACT:

Email gilbertoperezcastillo@gmail.com

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