One of the most controversial elements of campaign calls are the bases of the Party (Grassroots), formed by the militants and sympathizers of the party itself.
I say it is a controversial element because you'd think that by belonging to or sympathizing with a political party activists and supporters become the main promoters of the vote for candidates of their political organization. But this usually does not happen and we can see that in almost all cases the party base becomes an inactive group with very little, if not all, made to win votes for his cause.
The reasons why the bases are kept inactive during the campaigns have different reasons. Here we could mention a few:
1. The divisions that are generated within the Party by the internal selection processes of the Candidates, which always leaves unresolved resentment, makes those who supported other candidates who were defeated by the successful candidate prefer to sit back rather than help they consider a rival.
2. For their part, many of whom were in the camp turned out to be the candidate who usually feel that it did not sufficiently recognize their contribution to achieve the nomination and even experience that has moved to integrate people outside the original team.
3. On the side of activists and supporters who stayed away from the infighting for the nomination, many also tend to sit idle because they expect the candidate asked directly and expressly help. Usually interpret that candidate is not looking to ask them to support it as an act of arrogance.
This phenomenon is more common than believed. I can say that they are very rare occasions I've ever seen campaigns where the bases are really involved on their own initiative in seeking votes for their candidates.
why I always advise my clients to create a special program of the Campaign designed exclusively for the party base that has the following characteristics:
1. Do not assume that the bases will move by themselves in search of votes for candidates of his party.
2. Understand that the basis must be motivated and mobilized if you dont want to waste this important resource in the campaign.
3. To establish and make known to the activists and supporters in a clear and express what we want to develop activities and expected results of their efforts.
4. Consider that the motivations and ways of working of the bases are different from those of other citizens so it is useful to devise a way of working for each group.
5. That is realistic and understands that the work of the Bases Campaign normally tends to be less efficient because it responds to inertia and traditions that usually do not work. Therefore it must build a program promote the vote for Bases consider individual goals and evaluation mechanisms.
6. Which is led by members of the party but they agree to have assessors that can measure the real progress in terms of votes.
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