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TELEVISION SPOTS CAMPAIGN (3)

winning campaigns.

If you want to share a spot in any campaign that won an election to send video email Gilberto Pérez Castillo



Spot of President Hugo Chávez, reelected in the election of December 3rd 2006 in Venezuela,



Campaign Spot Rafael Correa, winning presidential candidate in the election of November 26, 2006 in Ecuador.



Other Campaign Spot Rafael Correa, presidential candidate winner in the election of November 26, 2006 in Ecuador.



negative Spot Campaign National Action Party candidate for President of Mexico for the Coalition PRD-PT-PC, André Manuel López Obrador. Election of 2006.




Another Spot of negative campaign against the National Action Party candidate for President of Mexico for the Coalition PRD-PT-PC, André Manuel López Obrador. Election of 2006.

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CAMPAIGN SPOTS IN TELEVISION (2)

More spots winning campaigns.

If you want to share a spot a campaign that won an election to send video email Gilberto Pérez Castillo




Spot Campaign for President Enrique Bolanos of Nicaragua. Won election in 2001.




negative campaign spots directed by a candidate Enrique Bolaños against the Sandinista opponent.




Spot Demolition of the Campaign for Senator Rick Renzi. An example of a negative campaign spots against an opponent.



Spot
English President Zapatero to get the YES for the European Union




A Chilean classic. Campaign Spot by NO that ended the regime of Augusto Pinochet and forced the government to call elections.




A Spot of Ballen. Spot good our of an adult candidate.




the winning campaign of presidential candidate Ricardo Lagos. Chile 1999.

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Some examples of different graphs Campaigns in different countries. If you have a winning season chart share it with the readers of this blog by sending it by email to Gilberto Pérez Castillo.

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CAMPAIGN GRAPHICS FOR TELEVISION CAMPAIGN SPOTS

Here are some examples of TV Spots campaigns in different countries.

If you have a spot in any winning campaign, share it with the readers of this blog. Send your spot by e-mail from Gilberto Pérez Castillo

(Mexico) Felipe Calderón Spot-Spot Safety

Felipe Calderón Hinojosa, the winning candidate in the election of President in Mexico's July 2, 2006.




Three Spots Campaign to promote voting among young people in Mexico 2006.

(Costa Rica) Spot the candidate winning the election as President of Costa Rica in 2006, Oscar Arias.

Spot in English Campaign's 2004 Republican George W. Bush.




Spot Bush vs Kerry attack the U.S. presidential campaign in 2004.

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CLASSIC CAMPAIGN SPOTS THE U.S.



From Ronald Reagan Campaign, 1984.




From Ronald Reagan Campaign, 1984.




From Ronald Reagan Campaign, 1984.




From Ronald Reagan Campaign, 1984.




campaigns Jimmy Carter in 1976 and 1980.




Campaign Lyndon Johnson, 1964.




Campaign Lyndon Johnson, 1964.




From John F. Campaign Kenedy, 1960.

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Do I need an advertising agency for my campaign? Supporters

For more than three decades in countries like the United States and England was quite clear that Advertising agencies are not the best instrument for managing the marketing of a political campaign.

Since then, the figure of Political Consultant has established itself as experience proved that it is true that a candidate can be handled as a product or brand.

Although the advertising agencies are bothered to hear this, especially in countries where political marketing has not had proper development, the fact is that most have failed when they have got to manage political campaigns.

mention in this article are some fundamental differences between commercial marketing, to which they are accustomed Advertising Agencies, Marketing and Policy, which is the professional field of Political Consultants.

is not surprising that in the United States brought the advertising agencies to professional conduct in their portfolios of services that are not political campaigns.

first say that products that promote commercial marketing are not subjects of constant scrutiny by the Media, while candidates and political parties are subject to monitoring, analysis and criticism of the media controlled. While the Commercial Marketing what is transmitted is mainly controlled in Politics most are not controlled.

The sale of commercial products can be done any day, whereas in the Political Marketing the date of the election is unique and not choose us.

promotion expenses in the business environment have no limits to the economic capacity of the company. Political Marketing in the origin and campaign spending are regulated by law and have stops.

People who participate in trade promotions are employed and receive wages and economic benefits. In a Political Campaign most involved in promoting candidates and political parties are voluntary.

The Commercial Marketing is not required to be the first place while the company's financial success. Political Marketing in the only goal is to win the first place.

As you can see from this simple comparison, the logic of Commercial Marketing is very different from that which applies to political marketing, so eventually the two disciplines differ and separate, to provide independent professional activities.

These are some of the reasons why it is not advisable to draw on an advertising agency to manage a political campaign.

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Networks-The Multiplication of the votes



One tool that is gaining ground as a campaign tool is the Network of supporters.

Such votes promotion scheme to add a lot of new votes to those hard votes that already has the game and those obtained through the open campaign of the candidate, and can often be the difference between winning and lose an election.

Over the years, many parties and candidates have experienced various forms of networks do, but there are few who have devoted time and attention to the study of this extraordinary way to win votes.

After nine years of study and work with networks of supporters, we ensure that these, when done well and with a minimum of discipline, are a powerful tool to win votes and materialize at the polls through efficient schemes to mobilize voters.

Among the essential goodness Supporters Networks can include:

• The multiplier effect, which makes them a powerful framework for rapid retrieval of votes.

• Your ability to get a significant number of votes without requiring the presence of the candidate.

propaganda • No need for fans, so instruments are cheaper but they earn many votes.

• Generating useful databases that allow the mobilization of supporters on election day, making them highly efficient and reliable.

However, we must say that for networks supporters are really effective and make a high number of new votes must meet the following requirements: • Must be

by people who really have the knowledge and experience to build networks Supporters efficient.

• The support of the promotion must be trust in the promoter of the vote and no conviction on the basis of the proposals of the party or candidate.

• They must be built with a minimum of discipline.

• Information obtained from supporters should build efficient databases that serve to mobilize on Election Day.

• Must be uniform.

• Must validate the information gathered.

• They must be built taking into account the mobilization of supporters on election day.

• must be managed and built by volunteers, no paid promoters.

Supporters nets built by people with appropriate expertise, disciplined and well managed can make a very large number of new votes to the party or the candidate with a very low investment and can, especially for very tight election, to be the extra that is required to win an election.

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How to efficiently




We have said in other texts in this blog that should not be confused with Slogan message because they are not the same.

A Message is the answer or the candidate's position on a central problem that the electorate is, and which seek to convince most voters to go to the polls to vote for us. Type phrases

Because you know me, For a better future for Guatemala or I'll be the President of Youth be anything but a campaign message.

The Message in a campaign is the most direct answer to a question asked the electorate before deciding their vote: what do I get if I win this candidate?

why the campaign messages of a candidate should have the following features to make them truly useful and serve to win votes.

to focus on the issues. should be concentrated in the central themes of the electorate, so that may make one or two messages (three at most), but all focused on the major concerns of voters. Clear

. Should be written in clear language that anyone can understand, and leave nothing to the interpretation of the people.

Blunt. If we offer a solution to a problem, we must be firm to propose it, making it clear that we have the conditions and the determination to undertake it. In contrast

. Be clearly differentiated from the proposals of the other candidates. When the electorate believes that all candidates propose the same is that things go wrong.

Credible. There are limits in suggesting things to the electorate. Voters are not fools and do not believe everything that the candidates promise. We must be very careful when creating the message for the voter to believe that we can deliver what we promise. Persuasive

. We must not forget that what we are looking for with the message is to persuade most voters to vote for us on election day. That is, with the message we get the sympathy of voters and also the action of going to the polls to vote. Repetitive

. We must use all our resources available to media to repeat again and again the message to ensure that voters got the message, they were convinced to vote for us and who will go mostly to the polls on election day.

consistent. Messages must keep a close agreement with the rest of what we communicate, with other posts, with the candidate, with the agenda and the party.

Unfortunately for most of the candidates, much of the money spent is wasted because it engaged in transmitting many empty phrases and slogans that anything you say to the electorate, because they are not really a campaign message to help get the most of the votes needed to win an election.

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Campaign Message Campaign Finance Debate or Discuss

One of the weaknesses of political campaigns has always been funding. This weakness is reflected primarily in the following points:

1. Lack of planning for the collection and spending.

2. No defined budgets.

3. Limited funding sources.

Poor financial planning a campaign:

• prevents efficient strategic planning of the campaign, and you can not define an agenda for activities not be certain that there will be sufficient resources for implementation. Prevents

• cash flow of the planned activities because they often are truncated by the lack of liquidity.

• Urges campaign to the recurrent need to pay for emergency services.

• often prevents the implementation of strategic actions.

• hampers the reaction at critical moments, especially at the end of the season.

• stimulates uncontrolled resources.
  

Conversely, a good financial planning of a campaign strategy allows the same is developed according to the planned agenda and expected outcomes can be realized. Good planning prevents good strategies fail to perform or are truncated.

According to earlier plans to develop a financing and management for the modern campaign. This would involve the creation of a Finance and Administration Committee other than those traditionally made, with the following characteristics:

• That is not made up by politicians, political or entrepreneurs but by individuals used to make and manage money.

• Do not be distracted by political activities.

• That base their work on constantly creating innovative ways to raise funds, ensuring compliance with the law.

• working under revenue and expenditure budgets.

• to monitor the legal origin of resources. That

• render internal reports and prepare legal reports of campaign expenses.

This Committee Finance and Administration shall conduct, with the assistance of the Coordination of the Campaign and Candidate's Budget Campaign Spending and the respective Budget Fundraising, both duly schedule.

is considered that a balanced budget could be divided into three broad categories and in the following percentages:

Advertising (65%)

• TV
• Radio
• Media Writings Internet
• Flyers
• Call Center
  
• Other

Paid Staff (15%)

• costs Coordinators
• Support Staff
• 
  Developers Consultants

Campaign Events (20%)

• 
  
• Tours Rallies
• Meetings with voters

Al thus ensured the flow of cash in the campaign, both sufficiency as an opportunity, you can ensure the efficient implementation of the strategy and raise the odds of getting the win.

Finally, regarding funding sources, it is time to diversify and modernize the fund-raising schemes. It is clear that the traditional Pass Tray ceased to be the appropriate method and need to draw on new sources fundraising.

Similarly it is essential to democratize or spray the origin of the funds, an option that gives more room for governance, not government decisions to limit the interests of those who contributed large amounts of money for campaign. Schemes

now starting to become fashionable, such as cell 01 800 and 01 900, and the pursuit of multiple small-value public input, or the organization of actions or activities that generate new resources, should be the new tonic Finance Committees. This does not mean giving up the traditional contributors Campaign funds, provided that the value that will not prejudice the future governance.

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One of the recurring themes of most concern to the candidates and their teams is the discussions, for of these have created several myths.

candidates almost always go down in the polls because they want to urgently discuss naively believe that a good performance in the debate will catapult to the top of the preferences.

On the contrary, who heads the preferences or believes that the heads refuse to discuss because it believes that a bad afternoon or evening can lead to losing the gains.

Generally, when addressing this issue, I hear arguments that most likely will not have any basis to support why or why not should be discussed.

how often hear quoted the famous Kennedy-Nixon debate, as an example of how a televised debate may be decisive for winning or losing, but always fails to see how people talk about the many cases in which he won the debate lost elections.

why the debate should be put in their proper perspective and consider some things before taking the decision to debate or not.

1. Hardly a debate can decide an election. There are numerous cases in which the winner of debate was the loser of the election and vice versa.

2. Although often achieve good ratings, the fact is that most voters do not suspend or stop their daily activities to see their favorite programs to see how the candidates try to bust each other. Therefore, the effect on the electorate.

3. Each follows a debate viewer who does it from the filter of electoral preferences you already have, so that supporters of Candidate A probably think in the end that their choice was better in the debate, while sympathetic to the Candidate B think what their own candidate.

So there is minimal effect of a debate to voters to change their voting intentions.

4. The emotional effect that can generate a debate, when one of the candidates had a performance out of series that earned him one point, or when someone had a disastrous performance that dragged him down, it is usually temporary, so you have consider this affection to decide whether to seek to have a debate in the near or distant to the election.

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Who is GILBERTO PEREZ CASTILLO

is

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What is a Political Consultant?



is a professional and Electoral Campaigns Political Communication and Government, with multidisciplinary expertise in the field of Polling and Public Opinion, Electoral Strategy, Message, Political Marketing and Advertising, Fundraising, Evaluation of the Strategies and the Efficient Use of Campaign Funds.

prepares a political consultant and devotes much of his time studying the behavior of the electorate through public opinion surveys, both surveys or focus groups to identify issues that are more responsive to voters, to know what is the state of mind of those who will vote and to find the most effective messages in a campaign.

political consultant is an expert in designing real electoral strategies to help win the election, because it brings together the knowledge and experience gained by participating in many campaigns to make them serve their customers.
professional
a political consultant has sound knowledge of marketing policy, which allows you to design better campaign messages, to help convince the majority of the electorate, just as it is able to design better products and more efficient ways propaganda utilize the resources available in choosing the most appropriate means to transmit messages at the lowest cost.

The Political Consultant must be prepared to provide your customers efficient mechanisms to raise funds for their campaign and thus improve the competitive conditions of the candidate.

Finally, we say that a good political consultant whose sole objective professional help candidates who are their clients to win elections, not a person seeking a job in the government team, making it a voice very important for the candidate, to be confident that the consultant will only disinterested and objective views of the course that leads the campaign.

Need a Political Consultant? Contact
not committed to the Consultant Gilberto Pérez Castillo.

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Why hire a political consultant?

1. For a political consultant is a professional who is prepared and has the experience to help customers win the election.

2. Because a Political Consultant will help you design a real winning strategy, based on deep knowledge of voting behavior.

3. Because the political consultant will find the most sensitive issues between the electorate and will help define the most effective messages to gain a majority of the electorate.

4. Because Political Consultant find more efficient ways to convey their messages efficiently use available resources.

5. Because a Political Consultant will provide efficient mechanisms to increase their fundraising campaign.

6. Because Political Consultant purely to which you or your candidate wins the election, without distraction or attend to other matters.

7. Because Political Consultant will speak candidly about what is right and wrong in the campaign, allowing time to correct errors.

8. Because what you will pay the Political Consultant will be amply offset by efficiency his campaign, with the savings you make by making better use its resources and new funds that you get.

Need a Political Consultant? Contact
not committed to the Consultant Gilberto Pérez Castillo.