Tvcenter Vista64 Install Problem

Do I need an advertising agency for my campaign? Supporters

For more than three decades in countries like the United States and England was quite clear that Advertising agencies are not the best instrument for managing the marketing of a political campaign.

Since then, the figure of Political Consultant has established itself as experience proved that it is true that a candidate can be handled as a product or brand.

Although the advertising agencies are bothered to hear this, especially in countries where political marketing has not had proper development, the fact is that most have failed when they have got to manage political campaigns.

mention in this article are some fundamental differences between commercial marketing, to which they are accustomed Advertising Agencies, Marketing and Policy, which is the professional field of Political Consultants.

is not surprising that in the United States brought the advertising agencies to professional conduct in their portfolios of services that are not political campaigns.

first say that products that promote commercial marketing are not subjects of constant scrutiny by the Media, while candidates and political parties are subject to monitoring, analysis and criticism of the media controlled. While the Commercial Marketing what is transmitted is mainly controlled in Politics most are not controlled.

The sale of commercial products can be done any day, whereas in the Political Marketing the date of the election is unique and not choose us.

promotion expenses in the business environment have no limits to the economic capacity of the company. Political Marketing in the origin and campaign spending are regulated by law and have stops.

People who participate in trade promotions are employed and receive wages and economic benefits. In a Political Campaign most involved in promoting candidates and political parties are voluntary.

The Commercial Marketing is not required to be the first place while the company's financial success. Political Marketing in the only goal is to win the first place.

As you can see from this simple comparison, the logic of Commercial Marketing is very different from that which applies to political marketing, so eventually the two disciplines differ and separate, to provide independent professional activities.

These are some of the reasons why it is not advisable to draw on an advertising agency to manage a political campaign.