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Do I need an advertising agency for my campaign? Supporters

For more than three decades in countries like the United States and England was quite clear that Advertising agencies are not the best instrument for managing the marketing of a political campaign.

Since then, the figure of Political Consultant has established itself as experience proved that it is true that a candidate can be handled as a product or brand.

Although the advertising agencies are bothered to hear this, especially in countries where political marketing has not had proper development, the fact is that most have failed when they have got to manage political campaigns.

mention in this article are some fundamental differences between commercial marketing, to which they are accustomed Advertising Agencies, Marketing and Policy, which is the professional field of Political Consultants.

is not surprising that in the United States brought the advertising agencies to professional conduct in their portfolios of services that are not political campaigns.

first say that products that promote commercial marketing are not subjects of constant scrutiny by the Media, while candidates and political parties are subject to monitoring, analysis and criticism of the media controlled. While the Commercial Marketing what is transmitted is mainly controlled in Politics most are not controlled.

The sale of commercial products can be done any day, whereas in the Political Marketing the date of the election is unique and not choose us.

promotion expenses in the business environment have no limits to the economic capacity of the company. Political Marketing in the origin and campaign spending are regulated by law and have stops.

People who participate in trade promotions are employed and receive wages and economic benefits. In a Political Campaign most involved in promoting candidates and political parties are voluntary.

The Commercial Marketing is not required to be the first place while the company's financial success. Political Marketing in the only goal is to win the first place.

As you can see from this simple comparison, the logic of Commercial Marketing is very different from that which applies to political marketing, so eventually the two disciplines differ and separate, to provide independent professional activities.

These are some of the reasons why it is not advisable to draw on an advertising agency to manage a political campaign.

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Networks-The Multiplication of the votes



One tool that is gaining ground as a campaign tool is the Network of supporters.

Such votes promotion scheme to add a lot of new votes to those hard votes that already has the game and those obtained through the open campaign of the candidate, and can often be the difference between winning and lose an election.

Over the years, many parties and candidates have experienced various forms of networks do, but there are few who have devoted time and attention to the study of this extraordinary way to win votes.

After nine years of study and work with networks of supporters, we ensure that these, when done well and with a minimum of discipline, are a powerful tool to win votes and materialize at the polls through efficient schemes to mobilize voters.

Among the essential goodness Supporters Networks can include:

• The multiplier effect, which makes them a powerful framework for rapid retrieval of votes.

• Your ability to get a significant number of votes without requiring the presence of the candidate.

propaganda • No need for fans, so instruments are cheaper but they earn many votes.

• Generating useful databases that allow the mobilization of supporters on election day, making them highly efficient and reliable.

However, we must say that for networks supporters are really effective and make a high number of new votes must meet the following requirements: • Must be

by people who really have the knowledge and experience to build networks Supporters efficient.

• The support of the promotion must be trust in the promoter of the vote and no conviction on the basis of the proposals of the party or candidate.

• They must be built with a minimum of discipline.

• Information obtained from supporters should build efficient databases that serve to mobilize on Election Day.

• Must be uniform.

• Must validate the information gathered.

• They must be built taking into account the mobilization of supporters on election day.

• must be managed and built by volunteers, no paid promoters.

Supporters nets built by people with appropriate expertise, disciplined and well managed can make a very large number of new votes to the party or the candidate with a very low investment and can, especially for very tight election, to be the extra that is required to win an election.

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How to efficiently




We have said in other texts in this blog that should not be confused with Slogan message because they are not the same.

A Message is the answer or the candidate's position on a central problem that the electorate is, and which seek to convince most voters to go to the polls to vote for us. Type phrases

Because you know me, For a better future for Guatemala or I'll be the President of Youth be anything but a campaign message.

The Message in a campaign is the most direct answer to a question asked the electorate before deciding their vote: what do I get if I win this candidate?

why the campaign messages of a candidate should have the following features to make them truly useful and serve to win votes.

to focus on the issues. should be concentrated in the central themes of the electorate, so that may make one or two messages (three at most), but all focused on the major concerns of voters. Clear

. Should be written in clear language that anyone can understand, and leave nothing to the interpretation of the people.

Blunt. If we offer a solution to a problem, we must be firm to propose it, making it clear that we have the conditions and the determination to undertake it. In contrast

. Be clearly differentiated from the proposals of the other candidates. When the electorate believes that all candidates propose the same is that things go wrong.

Credible. There are limits in suggesting things to the electorate. Voters are not fools and do not believe everything that the candidates promise. We must be very careful when creating the message for the voter to believe that we can deliver what we promise. Persuasive

. We must not forget that what we are looking for with the message is to persuade most voters to vote for us on election day. That is, with the message we get the sympathy of voters and also the action of going to the polls to vote. Repetitive

. We must use all our resources available to media to repeat again and again the message to ensure that voters got the message, they were convinced to vote for us and who will go mostly to the polls on election day.

consistent. Messages must keep a close agreement with the rest of what we communicate, with other posts, with the candidate, with the agenda and the party.

Unfortunately for most of the candidates, much of the money spent is wasted because it engaged in transmitting many empty phrases and slogans that anything you say to the electorate, because they are not really a campaign message to help get the most of the votes needed to win an election.