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How Defending


I have been arguing that effective negative campaigning is an art, but defend a well-orchestrated negative campaign is a higher art.

When a candidate is the target of negative campaigning, often tends to disdain it and let it run without responding to it. Candidate's ego, which often makes an appearance and a lot of damage, makes you think that nobody will believe what he says because you think your picture is very positive and solid.

is usually very difficult to find within the teams of candidates people with the skills to develop a good negative campaign against their opponents, and even more difficult to find people who have the skills needed to cope Negative Campaign successfully.

So I think it is very important to take into account some considerations on how to deal with a well-orchestrated negative campaign when your candidate is the target of one.

1. We should always design the campaign strategy as a real possibility considering that we are the target of a negative campaign of any or some of our opponents.
2. Since before the start of the campaign we have information from our opponents that allows us to do a negative campaign against him if necessary. It helps that
3. Candidate entrusted to Political Consultant or who design the campaign strategy which can be considered weak points that could use their opponents in negative campaigning to have the possible answers to them.
4. When our opponents wage a negative campaign against us we should never react with disdain towards it. On the contrary, we must make an objective assessment of it. This evaluation should answer the following questions, How serious is the accusation that we say? What is the mood of the electorate regarding the charge that make us? How many voters received the negative message? How many of you understand? How many could change their decision to vote for that negative messages? It is essential, of course, that the assessment be made based on objective and not subjective assumptions Candidate and his team.
5. Having evaluated the effect of negative campaigning that we are victims, we must consider whether the evidence we have for our defense is strong enough to reverse the damage received. The spread of our defense should be at least the intensity of the spread of negative messages.
6. If the elements of defense we have is not strong we must take a strong negative campaign against our opponent to prevent or decrease damage to our candidate.
7. responding to the negative campaign being undertaken by an opponent against us, we must not neglect the development of the strategy of our campaign we design.
8. Throughout the campaign will run a team of experts in political communication (War Room) which must be tuned to detect and evaluate everything that is disseminated to our candidates and their opponents with an opportunity to propose appropriate responses.

is important to note that these are just some general ideas that are not applicable as a template to any situation of negative campaigning. We have emphasized this space each campaign is different and individual cases requiring decisions and actions individuals also.

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Negative Campaign Should a candidate running his own campaign?



Very often, the candidates seek to lead and coordinate their campaigns themselves. This is a serious error and arises mainly because they usually believe that nobody can know as they the feelings and motivations of the voters who intended to represent or govern.

with the same frequency is generated distrust left to a consultant Political Campaign Strategy, because it believes that it is possible that someone outside the environment of the candidate to interpret the feelings of voters.

There are reasons to say conclusively that it is a serious error that is the candidate who design, direct and coordinate its campaign. This review some of those reasons.

• In most cases, the candidate faces his first electoral experience or have had a few experiences in search of votes. By contrast, a political consultant has experience in many campaigns, knows what usually works and what does not work, what constitutes a great contribution to the design of the Appeal.

In most cases, when reviewed losing season, one is unfortunately that they committed the traditional error of beginners.

• When the candidate and his team close and have participated in other elections tend to repeat the same strategies used in the past because they know that every campaign is different, even when this is done by the same electorate. Successful strategies in place tend to be failures in the same place at different times, in the same way that successful strategies will not be in a certain place equally successful in another. Instead a political consultant knows that every election is different and each time must be adequate studies to create the appropriate strategy to place and time that will take the election.

• A candidate for being the person that is subject to acceptance or rejection of the electors, it tends to make decisions and act motivated by the subjectivity tend to reject the evil and magnify the good news. Political consultant, meanwhile, is a professional who knows that a campaign should be handled with complete objectivity in order to make the right decisions to win the election.

• In addition, A Candidate has many things to do in a campaign to still have the conditions to create a winning strategy, coordinate activities and make an objective assessment of results. A Political Consultant is dedicated only to study the behavior of voters, to add expertise in political communication and propaganda, and his thoughts are all the time dedicated to finding a way to win elections.

• Finally we can say that it is always common around a candidate who does not take bad news about the development of the campaign. A candidate usually only get the good news, so it creates a false idea of \u200b\u200bdevelopment their campaign until they reach the poor results of the polls. A Political Consultant, by accumulating experience, knows that the bad news is more important than the good and learn to know when you are hiding negative data.

These are just some of the arguments that help us to hold that a candidate should not be responsible for the creation of his own campaign strategy, its coordination and evaluation of it.

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Since it involves the coordination of the head, shoulders, arms and breathing, breathing is often the most difficult aspect to master front crawl. A good way to improve is to practice breathing in water that reached to his waist.

Place the face and shoulders in the water, so that the line of the surface is just above your eyebrows. Exhale slowly underwater.

At the same time, turn his head in this example on the right-arm and remove water as shown. As you move through the entire cycle of the stroke, his head has to turn, just enough to take a breath.

sure not to hold your breath, it has to be constantly exhaling and inhaling. Practice this routine, turning her head to the left or right, whatever is most natural to you.