When a candidate is the target of negative campaigning, often tends to disdain it and let it run without responding to it. Candidate's ego, which often makes an appearance and a lot of damage, makes you think that nobody will believe what he says because you think your picture is very positive and solid.
is usually very difficult to find within the teams of candidates people with the skills to develop a good negative campaign against their opponents, and even more difficult to find people who have the skills needed to cope Negative Campaign successfully.
So I think it is very important to take into account some considerations on how to deal with a well-orchestrated negative campaign when your candidate is the target of one.
- We should always design the campaign strategy as a real possibility considering that we are the target of a negative campaign of any or some of our opponents.
- Since before the start of the campaign we have information from our opponents that allows us to do a negative campaign against him if necessary. It helps that
- Candidate entrusted to Political Consultant or who design the campaign strategy which can be considered weak points that could use their opponents in negative campaigning to have the possible answers to them.
- When our opponents wage a negative campaign against us we should never react with disdain towards it. On the contrary, we must make an objective assessment of it. This evaluation should answer the following questions, How serious is the accusation that we say? What is the mood of the electorate regarding the charge that make us? How many voters received the negative message? How many of you understand? How many could change their decision to vote for that negative messages? It is essential, of course, that the assessment be made based on objective and not subjective assumptions Candidate and his team.
- Having evaluated the effect of negative campaigning that we are victims, we must consider whether the evidence we have for our defense is strong enough to reverse the damage received. The spread of our defense should be at least the intensity of the spread of negative messages.
- If the elements of defense we have is not strong we must take a strong negative campaign against our opponent to prevent or decrease damage to our candidate.
- responding to the negative campaign being undertaken by an opponent against us, we must not neglect the development of the strategy of our campaign we design.
- Throughout the campaign will run a team of experts in political communication (War Room) which must be tuned to detect and evaluate everything that is disseminated to our candidates and their opponents with an opportunity to propose appropriate responses.
is important to note that these are just some general ideas that are not applicable as a template to any situation of negative campaigning. We have emphasized this space each campaign is different and individual cases requiring decisions and actions individuals also.
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