Very often ask me what time and the most appropriate way to start a campaign. But usually when I ask this question is because the campaign has already begun, most of the time without having a clear strategy and with a serious disorder. Generally
candidates and their teams spend most of the time available, from candidates who are appointed day of the legal start of the campaign, celebrations and political negotiations and virtually no time to devote to generate a strategy that allows them lead and coordinate all resources available to win the election.
To which many mistakenly call him an electoral strategy boils down to choose a logo, slogan or phrase campaign, to choose the official photo of the candidate for the forms and materials ordered a series of senseless and clearly defined objectives.
It is important to note that a campaign strategy is created based on a prior process of research, reflection and evidence that should lead us to find the key messages that will help the majority of voters will go to the polls to vote for our candidate.
a campaign strategy that can not be designed without prior investigation and there is nothing (or intuition, or contact the tour, nor the political experience nor the social sensitivity of the candidate, or the mailboxes of opinions or calls to the media) that can substitute for the research to form a winning strategy.
The research is based on surveys, focus groups (Focus Groups), depth interviews and socio-demographic research is the only one who can give us the actual inputs and targets to build the messages that will convince the majority to vote for our offer.
Only properly conducted research helps us to avoid subjectivism, the cult of the personality of the candidate and other assumptions that are generated on the candidates and their teams divert us from the true path to victory.
Thus, when research has helped us build the right messages to convince the majority to vote for our candidate and found what the most appropriate media to convey these messages, we communicate properly with the voters and we can then measure what have been the effects of our campaign.
At this stage enters new research that will tell us for sure, not assumptions, what was the result we obtained in our campaign, allowing us to make necessary adjustments in time to ensure that we road to success.
This way we can answer the question of when and what is the most appropriate to start a campaign?, because the answer is simple.
When: when we have a real strategy.
How?: In the manner prescribed for the Strategy itself.
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