One of the great deception which have spread Electoral Strategy is one that ensures that the visual image is crucial Candidate for people to decide whether to vote for him.
According to these false promises released by the so-called experts imagology, Image, Colorimetry, Garment and Cosmetology and some that are presented as Political Marketing consultants, if a candidate is handsome, well groomed, with good physical figure, well dressed and good manners is almost a victory in the bag because people prefer to men and women attractive when casting their ballot.
Common sense tells us, only to take a look at most of the rulers who have won elections, it is false that a handsome candidate has an advantage over less graceful because the voters' motivations are more complex than simple aesthetics of the conteniente ratings.
Despite the strength of the fact there is a strong tendency among the teams of candidates to oversize and aesthetic aspects of trying to transform the appearance of the contestant.
Sometimes the candidate is placed in irresponsible hands that end up transforming the degree of depersonalize. In most cases these changes have the effect of discomfort on the candidate, same as it shows in their behavior.
who has real experience and Campaigns knowledge knows that the proper strategy and message are the instruments that can make a candidate win an election, regardless of the beauty of the contestants or the brand of clothes you wear.
Therefore it is desirable to know that is not the same one that a imagology Political Consultant, Cosmetologist or image consultants. The first helps to win elections, others only serve to feed the ego of the candidate.
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